How a product succeeds in the business market depends on how well it meets the needs of consumers. By the same token, consumer tastes and preferences depend upon the targeted market. For example, marketing to millennials and Gen X’ers must be done differently than marketing to Baby Boomers. Going further with this, there are a variety of sub-niches to be considered. If you are marketing men’s shaving products, for example, you would not generally need to select a demographic of women. Or if you are selling products for people with dogs, you don’t want to focus on reaching non-dog owners who live in...